Showing posts with label fail. Show all posts
Showing posts with label fail. Show all posts

Saturday, July 17, 2010

Summer | Pattypan Squash Sauté Fail




Only the magic of post-processing makes this look like food.


A few weeks ago, I picked up a few random summer vegetables from the farm down the road. Among these was something calledpattypan squash, which looked like little yellow UFOs (how darling!) and were rumored to taste just like zucchini.

I visited my online recipe guru on a hunt for zucchini recipes, the closest thing I've encountered to the pattypan squash, finding some instructions for her quick zucchini sauté that seemed simple and fool-proof, requiring only oil, almonds, and julienned zucchini.

I dutifully sliced the pattypan squash, sauteed the almonds in olive oil until they turned golden-brown, and then paused to take in the scene.

It was not a happy scene: an unidentifiable gel was oozing from the squash, resembling the goo that comes off okra or aloe.

The recipe states, "The only two things that matter are that the almonds get brown and toasty in the pan, and that you only cook the zucchini for one minute." ONE MINUTE?! Nuh-uh, sister! Not with that weird goo stuff! I cooked it for at least ten minutes (10:00).

Now, I realize that my "1000% more fire" approach went against the recipe's main tenet, but recipes are meant to be tweaked - especially in in the face of mucky food oozings.

The original recipe also suggested that I could add a sprinkle of parmesan cheese to the dish. Faced with the prospect of this dripping yellow disaster, my version NEEDED cheese. Lots of cheese.

Maybe it was the extreme over-cooking. Maybe it was the pattypan squash. Maybe it was me. Whatever the cause, the dish was not pleasant.

Final verdict: don't eat pattypan squash.

Ever.

Saturday, June 19, 2010

Unfortunate Advertising




Fail?


Outback Steakhouse can be hit or miss with service and quality of food; the last filet mignon I bought there had a gruesome ribbon of gristle snaking down its middle, but at least the server was hospitable and on top of things.

In addition to questionable quality, Outback has achieved notoriety for featuring one of the worst, junkiest appetizers known to man, the Aussie Cheese Fries with Ranch. I Googled "worst food" and clicked the "News" tab on June 15th and found Outback Steakhouse featured as one of the sponsored links above my search results. The proof rests at the top of this post.

Google is telling it like it is: "If a web page appears in Google’s search results, it’s because Google thought it was a relevant result for your search, not because someone paid Google to put it there."

This is even more interesting:
"Advertisers decide which queries their ads should match, and then Google decides on placement, i.e., which ads to show and in what order. Google determines placement by an auction; the auction not only considers what the advertiser will pay for the ad, but also its click-through rate, i.e., how often users click on the ad. If users often click on an ad, Google will likely place the ad higher up on the results page. If the click-through rate of an ad falls below a certain level, indicating an ad isn’t relevant to the query, Google removes the ad."
-Googleguide.com

I don't know much about online advertising, but what I get from this is that somehow, "worst" appears to be a keyword for the ad copywriters at Outback Steakhouse. Kudos to them for embracing what they are, I guess!

*I searched "worst foods" today, and Outback Steakhouse wasn't featured as a sponsored link anymore.

Possible explanations:
  1. People were didn't click on the ad.
  2. Someone at Outback HQ hacked my blogger account and decided to sabotage this gritty exposé.